Jessica Perlo, Network Director at IHI, delivered a masterclass on Story-telling and public narrative for ELFT on 7 January 2020.
The content of the workshop was based on the teachings of Marshall Ganz, the man who devised Barack Obama‘s grassroots organising model in 2008, and will leave any attendees feeling they have a full grasp and strong ability in public narrative.
Jessica offered an overview of how to use story-telling to motivate and encourage your audience, be they your staff members, colleagues or peers.
Please click on the image to open her presentation. You can also watch the WebEx recording below. Please also click here to access a worksheet that Jessica shared with us>>
Here is the YouTube clip that Jess shared during the session:
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