Laura Austin Croft
Director of Population Health
Laura Austin Croft is a Public Health consultant and Director of Population Health, based in the Integrated Care Team at the East London NHS Foundation Trust.
Laura Joined ELFT in October 2023. Some of the work Laura strategically leads at the Trust can be read here.
Before ELFT, Laura’s worked in a wide range of settings from the voluntary and community sector, local government, the NHS, the Greater London Authority and the Department of Health. Laura is passionate about community involvement, working with and bringing attention to the needs of marginalised population groups and strategic partnership working to improve the wider determinants of health.
A QI Coach role involves:
- Coaching QI teams within directorates, meeting with the team regularly
- Deeper knowledge of improvement methods and tools
Their responsibilities are:
- Help engage people and teams in QI
- Support project teams to develop ideas and strategy, using QI tools, and advise on how to complete project documentation
- Support project teams in using QI methodology, including PDSA cycles and data over time
- Provide monthly update on team progress to sponsor
- Teach and explain use of QI tools and methods
- Attend supervision with QI lead
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