Brain Storming
This is a very popular technique used to generate ideas. Each team member has the chance to give an idea. The facilitator writes down each idea without discussing details. There are several ways of doing a brainstorm. Here are two examples on how this activity can be conducted.
Structured
1.Agree on the topic.
2.Each team member in turn gives an idea (this rotation procedure is key to brainstorming).
3.No ideas are criticised. Ever!
4.Write each idea on a flipchart.
5.Keep going around untill all ideas are presented.
6.Passing is permitted.
7.When everyone is passing the idea generating part is over.
8.Review the written list for clarity and eliminate duplicate ideas.
9.Individuals can clarify what their idea is but there is no rationalizing why they offered the idea.
Unstructured
This is the same process as the Structured brainstorming but the ideas are given by all team members at any time. There is no need to pass because ideas are not recorded in any order.
